A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance...
Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery. While making a purchase from one of the Avenue’s clothing retailers using my credit card, I...
View ArticlePoint of sale email acquisition best practices
Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger...
View ArticleSMS compliance: What you don’t know CAN hurt you
There is no question that when used correctly text messaging can have a great positive impact on a brand’s relationship with their customers, not to mention the potential to drive significant...
View ArticleConfirmed Opt-In a best practice for email marketers
With recent key changes in the international privacy landscape, and even more recent concerns over domestic data collection and use practices, it is becoming more important than ever for marketers to...
View ArticleOptimizing cross-channel marketing for compliance: Overt acts of permission
You’ve seen the headlines on mobile apps spamming, social networks doing about-faces on how they use data, and display advertising services leveraging CRM data attributes. Now that all of this...
View ArticleOptimizing cross-channel marketing for privacy and compliance, Part II: Data...
Here’s another true premise borrowed from Seth Godin: “The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.” In Part I of this series I...
View ArticleCanadian Anti-Spam Law update
CASL will come into force in phases starting July 1, 2014The information below should not be considered legal advice. Please consult with appropriate legal counsel before relying upon the compliance...
View ArticleOptimizing cross-channel marketing for compliance part III: Evolving the...
My final quote comes from privacy pro Ben Isaacson: “Engaging on privacy is not a retardant [to innovation], it’s just part of the evolution”[1]. In part two of this series I discussed the need to...
View ArticleCanadian Anti-Spam Law update
CASL will come into force in phases starting July 1, 2014 The information below should not be considered legal advice. Please consult with appropriate legal counsel before relying upon the compliance...
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