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A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance...

Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery. While making a purchase from one of the Avenue’s clothing retailers using my credit card, I...

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Point of sale email acquisition best practices

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger...

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SMS compliance: What you don’t know CAN hurt you

There is no question that when used correctly text messaging can have a great positive impact on a brand’s relationship with their customers, not to mention the potential to drive significant...

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Confirmed Opt-In a best practice for email marketers

With recent key changes in the international privacy landscape, and even more recent concerns over domestic data collection and use practices, it is becoming more important than ever for marketers to...

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Optimizing cross-channel marketing for compliance: Overt acts of permission

You’ve seen the headlines on mobile apps spamming, social networks doing about-faces on how they use data, and display advertising services leveraging CRM data attributes.  Now that all of this...

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Optimizing cross-channel marketing for privacy and compliance, Part II: Data...

Here’s another true premise borrowed from Seth Godin: “The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.” In Part I of this series I...

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Canadian Anti-Spam Law update

CASL will come into force in phases starting July 1, 2014The information below should not be considered legal advice. Please consult with appropriate legal counsel before relying upon the compliance...

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Optimizing cross-channel marketing for compliance part III: Evolving the...

My final quote comes from privacy pro Ben Isaacson: “Engaging on privacy is not a retardant [to innovation], it’s just part of the evolution”[1]. In part two of this series I discussed the need to...

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Canadian Anti-Spam Law update

CASL will come into force in phases starting July 1, 2014 The information below should not be considered legal advice. Please consult with appropriate legal counsel before relying upon the compliance...

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